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Digital innovation consultancy R/GA has launched a new ‘Lean Experience Stack’ offering for the APAC region – focused on building and re-engineering digital ecosystems for the new age.
Digital and business transformation consultancy R/GA has launched an innovative ‘Lean Experience Stack’ offering in Australia and the wider Asia Pacific – focused on building and reengineering digital ecosystems for the new age. With offices in Sydney and Melbourne, along with Tokyo, Singapore and Shanghai, the new range of services will enable clients across the region to create best-in-class digital experiences with faster time-to-market and lower capital costs.
“Today’s ever-changing environment demands a solution that is agile, scalable and future-proof, and we are very excited to help companies make that shift with the launch of the Lean Experience Stack,” said R/GA APAC Chief Technology Officer Anthony Baker. , who will lead the practice and lead the newly formed Lean Experience Stack team. Baker has been with the firm for the past nine years, initially joining as a solutions architect in London.
Utilizing current digital solutions such as cognitive technology, serverless cloud computing and modular architecture, and built on continuous innovation and agile design, the new technology has already been tested in the birthplace of Lean through a partnership with a Japanese global beauty brand. Shiseido Professional. Following the project, Shiseido was able to repurpose its core business services across a range of digital interfaces.
“With rapidly evolving trends in the beauty industry, we needed a nimble and connected platform to stay at the forefront of these shifts,” commented Shiseido Professional Vice President and Global Brand Director Claudia Kim on the successful collaboration with R/GA Tokyo. “R/GA built an agile ecosystem that powered our digital innovation platform and enabled thousands of our stylists to create beauty and expression in the work they do—faster and smoother.”
As part of the implementation, R/GA built a new microservices architecture to streamline Shiseido’s content and asset management process, enabling a customized experience between brand partners, administrators, professional stylists and end consumers. R/GA also helped maximize content across all regional channels by consolidating the asset library and creating a new platform where content can be edited and published with real-time local autonomy.
This served to redesign Shiseido’s customer relationship management systems and direct consumers to products and salons while reducing operating costs. “R/GA’s commitment to clients is to help them change to grow, and we’ve partnered with iconic global and local brands to deliver unparalleled customer experiences in the face of exponential disruption,” said Tuomas Peltoniemi, EVP of R /GA. for APAC.
R/GA was founded as a design agency in the 1970s in New York and now has 17 offices across Europe, Asia Pacific and the Americas. More recently, R/GA has expanded and evolved into a business and digital consultancy with business offerings. , experience and marketing transformation through highly marketed and award-winning consulting, business, technology, design, marketing communications and intellectual property practices.
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