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The digital partnership between Tennis Australia and multinational technology consultancy and services firm Infosys is now in its fifth year, with the Australian Open continuing to deliver new innovations.
It may not attract the same attention and fanfare as Nick Kyrgios’ tweener, but global technology consultancy Infosys has been rocking Melbourne Park year after year of late with its own bag of fancy new tricks.
Infosys, Tennis Australia’s technology partner since 2018, has once again brought a range of new innovations for fans and players to this year’s Australian Open – some of which may already have an impact on the court.
Most notably, Infosys updated its “Player Portal” this year to provide players and coaches with new AI-generated information about the game and competitors to aid in post-match reviews and preparation – including a “Get in the Zone” feature that shows clips of a player’s previous winning performances to get them pumped up before a match.
The “opponent tendency” feature also allows players to easily analyze the strengths and weaknesses of their competitors.
Yet, previously banned, in-game coaching is now permitted at the Australia Open, with the collective vision of coaches and support staff staring at screens in the players’ box, presumably eavesdropping on a real-time Infosys feed. And it appears to have already had some impact when Jannik Sinner forced Stefanos Tsitsipas into a fifth set during their fourth-round encounter after being loved two sets down, reportedly following a slight positional adjustment directed from the box.
In addition, the company has included a newly introduced real-time win predictor and enhanced a number of its existing Match Center 2.0 fan engagement features available on the AO website and mobile app, which aim to provide an even more accessible and immersive experience through big data, AI, virtual reality and the cloud. Spectators in attendance were also able to visit the Infosys Fan Zone and personally interact with these cutting-edge technologies through tennis-themed games.
“Working with Infosys over the past five years has allowed us to set new standards in fan engagement through digital technology,” said Craig Tiley, CEO of Tennis Australia. “This partnership has enabled us to deliver innovative new digital experiences year after year to everyone associated with the tournament. We remain committed to making the Australian Open the global standard for digitally enabled sport that is inspiring, engaging, inclusive and sustainable.”
The five-year strategic tennis partnership has also served the firm well, helping in part to make Infosys among the top three brands by value among global IT services firms according to analytics consultancy Brand Finance, which rose 2% to $13 last year. billion to sit behind giants Accenture and Tata Consultancy Services.
“Our journey continues in 2023 by engaging fans in new digital experiences, engaging players through digital coaching and better preparing young leaders with digital learning tools,” said Andrew Groth, Head of Infosys A/NZ.
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