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The Australian R/GA group has acquired a new corporate client – the Australian Ethical pension fund.
Established in 1986, Australian Ethical is an ethical investment manager, meaning that the funds it invests on behalf of its clients (managed fund investors and funded superannuation members) are focused on “making a positive difference in the world”. For example, Australian Ethical does not invest in oil and gas players or food producers who do not adhere to high standards of corporate social responsibility.
Australian Ethical, the first publicly traded company in Australia to achieve B Corp status, currently has over $5 billion in funds under management and 62,000 clients.
As part of its strategy to further enhance its reputation in the ESG investment landscape, which continues to attract further investment, the Sydney-based company has acquired R/GA to help “redefine its marketing communications”, said Marion Enander, director of strategy and innovation at the Australian company ethics.
“We have an amazing opportunity to continue our leadership in ethical investing, and to do that we need partners to help us innovate. R/GA has a proven track record of creating category-defining innovations, so bringing them on board as part of our core team was an easy choice,” she said.
Commenting on the project win, Jon Holloway, vice president and managing director of strategy at R/GA Australia, said: “It’s not often you get to work with a brand that understands the importance of combining innovative products and services with marketing – while truly good for their customers, the industry and the world.”
“We are excited to work with Australian Ethical to increase their impact on members, society and the environment.”
At RG/A, Australian Ethical joins a client list that includes Uber, Nike, Google, Toyota and Slack.
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